Gay jaguar

Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in featured British male actors such as Tom.

What has transpired, however, in short days, is a reaction to the tiniest teaser details that started with raised eyebrows and finished with a full-on hate campaign, laced with homophobia, pouring out across social and national media for the Jaguar brand and a member of its senior team.